Parents - New Kids Category in iOS 7 App Store


Well am sure most of you are enjoying iOS 7 as you couldn’t wait for that wait a week suggestion I gave the other day. No worries if you couldn’t hopefully you have not lost any app functionality in the process of your upgrade.

So as a parent I always struggle to find great age appropriate apps for my children in the Apple App Store. Well those days seem to be over with iOS 7. Apple have updated their App Store with a new Category Kids. This give you the parent a much simpler view of apps available for your children while also giving you a quick and easy way to choose age appropriate games.

Apple also has strengthened its App Review Guidelines to require greater protection of children under 13 years and to clamp down on gambling apps that involve real money.

Some of the changes were required in order to comply with tougher requirements in the newly-expanded Children’s Online Privacy Protection Act (COPPA), which prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ Personal data initially meant name, address, phone numbers, email address and present location, but has now been expanded to include photos, video and audio. Apple has, however, gone further …

Apps aimed at children must contain a privacy policy, cannot tailor advertising to in-app activity and must not contain links to content outside the app or allow children to make purchases without verified parental consent.


Gambling apps that involve real money must be free to download and cannot offer the option to purchase credits or currency within the app. In other words, licensed gambling operations can offer supporting apps, but no-one else can create an app designed to allow gambling with real money.

I welcome these changes and strongly urge parents to rather use this category to find apps for their children than to go down the games category route. As the games category route will not have the above review guidelines imposed on them.

Happy playing….